Recent blog posts from our team

May 01, 2021 | By Paul Nebel
How to use your business model to find your perfect target market

If you’re struggling to identify a target market for your new product or service that could be a warning that something important is missing from your business model.

April 01, 2021 | By Paul Nebel
Why you always have competitors, and how to assess them effectively

Don’t fool yourself into thinking you have no competition. Find out who they are and learn from them how to make yourself stronger.

February 01, 2021 | By Paul Nebel
Why validating business customers is a challenge, and how to effectively master it

Validating your start-up idea with business customers presents more challenges you might imagine. Find out how to identify and interview your key stakeholders.