You’re an entrepreneur. You have an idea, a start-up, or an established business. You want to create a killer product or service but you’re stuck with what to do next and how best to do it.


Innovation is hard. Doing it by yourself is harder. That’s why we’re here.

We’ve helped 100+ start-ups from a variety of industries (including safety, environment, transport, proptech, cleantech, energy, agriculture, fitness and smart cities) build better business and we can help you do the same.


We’re systemic technologists: specialists in the creation, design and build of innovative technology-led businesses, products & services.

✅ You want to innovate by reducing uncertainty, achieving focus and make progress through learning
✅ You want to execute effectively and reduce cost by experimentation and better use of technology
✅ You want technology to serve your business by aligning technical requirements with business strategy
✅ You want to be productive, efficient and deliver value


You know business. Specifically, you know your business. Do you also know technology? Are you well-versed on all of the latest trends? Can you manage your business and manage the technology that drives your business?

Can you afford to have a CTO? The better question is can you afford not to have a CTO? A Chief Technology Officer can be a very expensive hire. It can be out of reach of many companies. Enter Your Virtual CTO (also known as a Fractional CTO, CTO on Demand, CTO as a Service).

A Virtual CTO is technical leadership on-demand. It enables companies to harness the skills and experience of a full-time CTO but at a more manageable cost. With an on-demand CTO you are paying only for the technical leadership effort you need.

One of the keys to success is to understand where you are and where you need to be, which are often two very different things. Our Virtual CTO services help start-ups get where they need to go in the most efficient and effective way.


You’re busy building your business, so you need an effective approach for reducing uncertainty and achieving clarity. There are some questions you don’t know how to answer and some you don’t want to. What you need is a structured process to help you navigate your way out of the start-up fog.

Our experience gained from working with over 100 early-stage technology startups has defined an effective approach for reducing uncertainty and achieving clarity. As BUSINESS DESIGNERS we create such things as:

  • Customer Personas/empathy maps
  • Value Propositions
  • Assumptions & Hypotheses
  • Experiments & prototypes
  • Business Canvasses
  • Unit Economics
  • Service Design

All of these tools help reduce uncertainly and achieve clarity. We ask the questions that founders can’t or don’t want to ask of themselves but which must be asked to avoid costly mistakes or delays.


If you’d like to speak to us about a problem you’re having just get in touch to see how we can help.